Why do brides wear white for wedding day?

Today the tradition from ancient Greece full of omens and superstitions is still preserved. Few events are so surrounded by omens and superstitions as a wedding ceremony, and no one has a greater need to feel protected than the bride herself.

In formal weddings, the old rule is still observed that the bride dresses all in white (except for something blue that is normally hidden). Brides wear white for wedding day because it has been the tradition for centuries. White is said to signify the purity, innocence, and candour of a bride. There was also a time when such colour meant that it accepted simple values, however that interpretation is no longer given to the white wedding dress.

Reasons to wear white for a wedding is, in ancient Greece, white was a symbol of joy that is why the Greeks always wore white at festivals and wore garlands of white flowers. Before the wedding ceremonies, they painted their bodies in white. Many superstitions are related to the coloured bridal gowns, which, however, are used in many other countries. There are even verses that rhyme with colours, a product of popular ingenuity, which portend bad luck to the contracting parties. Only white and blue escape this type of negative omen.


Throughout history, the colour white has been associated with purity, peace, and innocence. For the ancient Greeks it was a symbol of joy: they used it in festivals and public ceremonies and supplemented it with garlands of white flowers. However, it was not until the 19th century that its use became popular in wedding dresses.

wedding dress

The royals used to marry brightly coloured dresses. However, in 1840 Queen Victoria of England broke the pattern: she married Prince Albert fully dressed in white.

His wedding portrait became so popular that Western brides began to imitate it. White dresses soon became a symbol of great purchasing power. Today, things have changed: not a few designers have ventured into creating colorful dresses, such as pale pink, sky blue or peach.